Formula is creamy, not too liquid nor too thick, but blending can be challenging. I'm pale, so I only need a small amount and it blends decently, though it can still look a bit uneven, especially if you spend too much time blending it, thereby shifting the product. I've had problems with it over glowy and matte foundations, on the latter it lacks creaminess to blends evenly. I find it's best to apply and blend it with fingers, starting with a small amount (a dot), then blend the edges with a sponge that I used for foundation to make a seamless transition. Applying it with a brush will just make it patchy. When I was taking pictures and like always had a hard time getting the camera to pick up the blush, I applied a few layers and that's when it started to become very problematic. It was patchy and uneven, the product was just shifting too much. So those with a deeper skin tone, who need to apply more than me, many find this a difficult product to blend nicely. 

Is it worth it? Not for this price, but if you can find it cheaper, maybe, if you like the shade. Honestly, I've had it for months and I barely touch it, especially since I tried the new Essence cream blush in a stick Baby Got Blush. From Max Factor I prefer their Facefinity Blushes, previously called Creme Puff Blushes.