Kardashian Beauty Whip Lash Mascaratorek, november 04, 2014
I didn't expect much from this mascara. For one the packaging looks ridiculously cheap and the wand looks like Great Lash is having a comeback, not to mention it's a regular formula, which right off the bat means my lashes will drop in a microsecond. But I was pleasantly surprised by it. It's not fantastic, but it is very decent.
Packaging and wand: The packaging feels so cheaply made. It's not just the plastic, the label looks wonky as well. The brush is very 90's - a classic wire brush, but with bristles that vary in length. In practice it turns out that the different bristles actually come handy, with the shorter side giving definition and the longer length and volume due to having more formula to deposit on the lashes.
Effect: The whole idea of this mascara is that you can gradually apply it to get the desired effect, so natural or glamorous lashes. You can get natural look if you apply a light layer, but built-up it never quite achieves the Hypnôse level. It gives a bit of length and some volume, basically it's a nice everyday mascara, but for something more you'll have to turn to something else. It defines more than I expected from the brush, but as you can see from the picture, it can get a touch clumpy if you're not careful, especially when it's new. It's definitely more volumising that the last mascara I reviewed, Bourjois Volume 1 Second, but less than Essence Lash Princess. I notice that unlike all regular mascaras, with this my lashes don't drop immediately after application, the curl does hold for a while, but then as always my lashes drop. I think that if you don't have such stubborn lashes as me, but still need something that would hold curl a bit better than most regular mascaras, this might just work for you.
It claims that regular use will make your lashes look longer, thicker and blacker. I've been using it for about two months and I noticed no such changes. For me it's not surprise that it doesn't do what it claims and I'm not disappointed as my lashes are in pretty good condition anyway, but all those who may buy the mascara purely for the claims, I'll just tell you that there is only as much a mascara for 15 € can do.
Staying power: I noticed no smudging, neither on the lids not under the eyes. It doesn't crumble and fall down on the cheeks. For the price that's what I'd expect.
Price and availability: It costs 15 €, which is a lot for a mascara, though as you know I pay more for my waterproof Hypnôse, but that one does everything I need and expect from it.
The packaging is a joke at this mascara, just look at L'Oreal or Bourjois for such a price, however, the product inside is nice, so they are forgiven to a certain degree. It's a nice lengthening and volumising mascara, it needs a bit more caution if you want defined lashes and it holds the curl a bit longer than regular mascaras. In general I can say that I expected a lot less from this mascara and I was quite pleasantly surprised. It's not amazing, but it is good.
Have a great day!
*The mascara was gifted to me by Click2Chic.