These have been out for a while and I've been eyeing them ever since because they are matte and I'm a sucker for that. I also have their liquid versions which are some of the most long-lasting lip products I've tried. 

Texture: Formula is somewhat similar to Colourpop's Lippie Stix in Matte X, but it's not quite as amazingly richly pigmented. It glides on the lips with similar ease, like there's plenty of silicones in it. I can't say that it stands out in terms of the formula, since by now there are so many great ones. It can be very precise when sharpened, so here you have a lipliner and lipstick in one. It's a much more comfortable formula than their liquid lipsticks and though the finish isn't the same type of matte, this has a nice one too. 

Shade: 25 Stay Exceptional is a muted rosy shade. For some reason when I take a picture with it, the camera picks it up as a deep berry, but it's much more natural looking than that. I tried to fix it and I hope your screens will see it properly. It's not the best shade for me, I feel it's too dark , that's why I'd like to try 15 Lead the Way. 

Staying power: I have nothing more original to say apart from that it last well on the lips, several hours. It doesn't wear off oddly.

Packaging: This comes in a twist up format with a pencil sharpened on the other side.

In terms of formula these don't stand out, but I don't mean that in a bad way because nowadays it's hard to be something special since so many brands created great lipstick. But it does stand out for one thing - it can be used for precisely lining and shaping the lips, and it's easy to fill the lips with it quickly. I think I might get that second shade.

Have a great day!