Texture: This is much less waxy than a typical stick foundation. It glides easily on the skin and the swiped foundation doesn't look like a heavy strip of makeup, which is nice to see, but it's also the least pigmented such formula I've tried and needs several swipes to get enough product on the face. However, compared to Revolution formula, I don't find I use that much product at once based on what I see when I wind it back in the tube. It's easy to blend because it's not a fast drying formula and doesn't cling to patches where it was swiped on. I prefer to blend it with fingers, since it's easiest to retain most product on the skin. It can be done with a sponge (one of those from cushion foundations, I don't use damp makeup sponges), but gently, as brushes and sponges can remove the product from the skin. There is a sponge at the other end of the packaging, but I haven't used it. 

Coverage & finish: It has about light-medium / medium coverage, depending how much you apply, or how dedicated you are when swiping the foundation on the skin. It's easy to build up, as it can be layered over. You can get a nice level of coverage without feeling there is a lot of product on the face, so this is more like a liquid formula than a classic stick foundation. Finish is dewy-glowy, so it's more suited for dry skin and most may want to powder it. Like Bourjois' Healthy Mix formulas, this is a very natural foundation on the skin, it doesn't emphasizes pores, texture or lines.  

Shade:100 Rose Ivory is a similar shade to Bourjois Healthy Mix 50 Rose Ivory, but a bit less obviously cool toned. It's not the lightest shade, but good enough for me. From the swatches and shops I've seen, this has 10 shades that are a bit more inclusive than Bourjois' usual limited ranges, but it's still a poor selection compared to a lot of recent launches.

Packaging: A twist up plastic tube with a plastic rose gold cap. So far the product hasn't detached from the base, which often happens with such products. The back has an mini sponge.