Effect: This removes everything and I mean it. Even my Lancome Hypnose waterproof mascara, which is ridiculously hard to remove. However, it does leave my vision foggy, so cleansing has to happen right before going to bed. Just like other balm cleansers it needs to be wiped off with a cloth to avoid a greasy layer of product on the skin, since merely water obviously won't remove oil. The skin is left clean and comfortable, however, though there is this moisturising layer left behind, I have on occasions suffered from dried out cheeks, which did surprise me as this never happened with other balm cleaners. This just means that I need to use a good moisturiser after cleansing. In terms of long term effects, I'm not convinced it leaves my skin in such good condition as Balance Me's, particularly because of that occasional dryness of certain areas and also my skin hasn't been as clear as with Balance me's or Good Things Manuka Honey cleaners. I could get around both of these occasional problems because the texture of this is to die for, but honestly, for a full price of this product I expect a lot of things and since something cheaper does a better job, I'd seriously reconsider splurging for this again.