Texture: This is a semi-opaque mousse-like formula that starts off with a creamy finish and in time it sets to a matte one. Since it's semi-opaque and mine is one of the deeper shades, it can look uneven if you really don't dedicate some extra time to the application, but I actually found a way around by just applying one coat on the bottom lip, them "mash" my lips together evenly distributing the colour and I get a nice matte stained red lips, which looks so good. It feels very lightweight on the lips and once it dries it doesn't feel like a tight layer.

Shade: Cherry on a Cloud is a warm-neutral red. 

Staying power: This part is somewhat disappointing to me because ironically Revlon makes the most long-lasting lip colour (their Colorstay Overtime), but this one disappears in a few hours despite being red, which at other lipsticks tend to stain and last much longer. It doesn't survive eating or drinking well, despite being matte and transfer-proof.

Packaging: This is quite a tiny, cute little thing, regardless it contains 5 ml, which is about the same as their Ultra HD Liquid Lipsticks/ Vinyl Lip Polishes.