Texture: These have a more creamy-liquid formula than REV which are like a mousse, so they are like most liquid lipsticks on the market. They dry much quicker to a matte finish, within the first few minutes and have a proper matte dry-to-the-touch finish. Pigmentation (of this shade) is not the best, as the first layer is on the sheer side and it can look uneven, so I need to apply two layers for a fully opaque finish. Due to that this feels like a layer of product on the lips, like dried paint, so comparable to Maybelline's Super Stay Matte Inks or Colourpop's Ultra Mattes, but that feeling goes away in about a half an hour and then I just forget this is on my lips. Still I don't think this formula is that nice for lips that tend to get dry a lot during the day, but I can't say for sure.

Shade: 08 Coquelic'Hot is an orange red, something like Mac's Lady Danger or Wet n Wild .